Strategy Implementation

Posted: October 17th, 2013





Strategy Implementation







 Strategy Implementation

The Coca-Cola Company has a complex organizational structure due to its size (Pendergrast, 2000). The structure is decentralized to allow different people heading to the various departments and regions effectively manage the regions and departments that they have been appointed to run. In addition, the company is made up of tow structures described as the Bottling Investments and Corporate. Operations for the company are divvied into the different continents that coca-cola has its presence (Pendergrast, 2000). The continental groups are further divide into regions to facilitate the ease in management of the company operations. Such decentralization enables the company to make decisions, which are tailored to meet the needs of the consumers who are within a specific demographic region that the company has its operations (Pendergrast, 2000).

Coca-Cola is estimated to have employed approximately 94,800 employees (Pendergrast, 2000). The company has five levels of hierarchy in the corporate level of management. Each regional manager reports to the head officer in charge of a specific continent. Communication in the organization can be complicated by the large chain of command and complex organizational structures. The roles of committees are to oversee the implementation of different strategies. In addition, the teams can be responsible for research and development of new products. Budgets are made based on current and previous expenditures. Such information enables a strategic team to compose what is known as budgets, which are merged with real expenditures for the current period to form a flexible budget. Planning is done by a committee or teams in charge of planning. For a plan to be executed it must be approved by the relevant highest authority in the firm. Planning must also be in line with the organizational goals of the company and its objectives (Pendergrast, 2000).

Performance is evaluated by the attainment of goals and objectives that were set by the organization. Reasons for the deviations from the goals are identified and remedied to enable the organization to meet its goals (Oliver, 1993). Coca cola is one of the best organizations around the globe with presence in most of the countries in the world. To qualify for employment at any coca cola firm an individual must show he or she has the sufficient determination and knowledge about the history of coca-cola. In addition, an individual must exhibit knowledge about the market that coca cola operates (Oliver, 1993).

Coca-Cola products are famed for their unrivaled quality. Coca-Cola relies on the goodwill attained by the products, which are considered as unrivaled in the beverage market. The presence of Coca-Cola products in almost every country around the globe is a sure sign of the huge influence and market share that their products possess. People working for coca-cola view their jobs as invaluable because of the exposure that working for coca-cola gives to an individual. The chance to work for coca cola, which has offices in every continent, gives it employees the chance to experience markets with different dynamics (Oliver, 1993).

The company has several values, which enable it to operate to the satisfaction of its employees and consumers (Pendergrast, 2000). They include leadership: the courage to shape a better future. The second is Collaboration: leverage collective genius, Integrity: be real, Passion: committed in heart and mind, Accountability: if it is to be it is up to me, Diversity: As inclusive as our brands, Quality: What we do, we do well (Pendergrast, 2000). The values of coca-cola advocate for an all-inclusive company that thrives on diversity of people. In addition, the company produces quality products, which is in line with its products. The company dwells on mutual respect among employees to reduce conflicts in the work place. In addition, the excellence in conduct and execution of duties is warranted to obtain the best results and ensure the production of high quality goods. The brand name Coca-Cola is a symbol that is associated with quality goods, which Coca-Cola produces. Management by objective is a style in use by coca cola that enables the firm to focus on the attainment of the goals that it had set. In addition, the company also uses management by exception that enables it to single out the cause of deviations from the goals or objectives that were planned for by the company

Conflicts are usual in any organization due to the different views on issues. Conflicts can be a lesson for an organization on how to improve the decision making process. However, when conflicts cause disruptions in an organization the problems creating the conflicts should be dealt with promptly in an amicable and in a fair manner (Aker, 2001).
















Pendergrast, M. (2000). For God, country, and Coca-Cola: The definitive history of the great American soft drink and the company that makes it. New York: Basic Books.

Aaker, David A. (2001). Developing Business Strategies. Nueva York, EUA: Wiley.

Oliver, T. (1993). The real Coke, the real story. New York: Random House.




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