Posted: October 17th, 2013
Scenario PART C: Crisis Management Plan
Potential Crises and Solutions
There are three main characteristics of crises in their identification and classification: surprise, threat and short response time.
• The potential crises posed to the organization are health care events which might be life threatening for the clients and the organizational staff as well. Hence, there should be adequate planning for such events, which might damage the reputation of the organization, incase of, God forbid, death or injury of clients or the staff. Inadequate funds or bankruptcy is another crisis, which the organization might face
• In addition, the organization might be posed with the crisis of provision of inadequate services to the clients. Hence, other people might be reluctant to enroll in the institution due to such events. Satisfaction of the needs of the clientele might be a difficult task because the needs vary form one age segment to another; hence, it is vital to have an understanding of the needs of each age bracket of the individuals enrolled in the institution.
• There also might be claims of discrimination due to the existence of diverse people form various cultures and nationalities
• Inadequate funds or bankruptcy is another crisis, which the organization might face
•. Bankruptcy has the potency to damage the organization, which might be viewed as poor in planning and mismanagement of funds of the organization. Satisfaction of the needs of the clientele might be a difficult task because the needs vary form one age segment to another; hence, it is vital to have an understanding of the needs of each age bracket of the individuals enrolled in the institution.
Issue Tracking and Media Monitoring Systems
•The use of computer to manage responses and complaints from clients
•The organization’s website shall provide a platform for communicating with the clients
• The use of social media to ensure the needs and complaints are followed and executed with the highest speed and efficacy.
Crisis Response Team
•The Managing Director
•Public Relations Head Officer
•The Legal Affairs Head Officer
•The Strategic Planning Head Officer
In the event of crises posed to the organization the crisis management team should meet at the Imagine Education man offices located at 13 Benowa Road, Southport Queensland 4215 Australia.
BUSINESS CONTINUITY PLAN
Key personnel include the Managing Director. The Chief Accountant, the Human Resource manager and the director of operations within the institution.
•Office furniture and machinery
• Financial files
• Contracts and leases
• Titles, Logbooks, Share certificates, Bond and treasury certificates
Contingency Equipment Options
• Lease or hire equipment
• Purchase used equipment
• Purchase new equipment
•Use old equipment in the stores
Contingency Location Options
•Seek another location within the same proximity
• Rent out a hall
• Use owner’s premises
• Use one of the branch offices
Contact List of Personnel
Managing Director Human Resource Manager
Bradshaw Pitt Robinson Angelina Julia Rodriguez,
Imagine Education. Head Office Imagine Education,
Chief Accountant Public Relations,
Aduwanje Igombinji Aloudawaye, Gosziewiscz Vladimir,
Imagine Education Imagine Education,
Strategic Planning Legal Affairs,
Federico Soprano, Michelle Lee Branson,
Imagine Education Imagine Education.
Barnes, James C. A Guide to Business Continuity Planning. Chichester: John Wiley, 2001. Internet resource.
Heath, Robert L. The Sage Handbook of Public Relations. Los Angeles: SAGE Publications, 2010. Print
Regester, Michael, Judy Larkin, and Michael Regester. Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice. London: Kogan Page, 2008. Internet resource.
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