Managing Brand

Posted: November 28th, 2013

Managing Brand





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Managing Brand

Just in the same way a business considers its brand as the most valuable assets, people should also consider themselves as brands with certain unique features that appeal to other individuals. According to Wilson and Blumenthal (2008), this is because all people have unique qualities that influence and shape how other people perceive them as well as how they look at themselves. Considering competition in the job market, people should market themselves in alignment to opportunities that are available. Currently, I have designed a strategy to manage myself as a brand in a bid to increase my value to other people and potential employers by realizing my unique qualities and interests.

My personal brand is concerned with the value I add to my reputation or what others think thereby giving me my uniqueness. It states my personal competences, interests, aspirations and expertise and the importance of these qualities to an organization and to other individuals (Blanco, 2010). In addition to this, it does not just state qualities evidenced by everyone but seeks to be unique. In building a career, having a personal brand will be quite significant in giving me the upper hand as well as advancing my goals to aid me in reaching my maximum potential.

To achieve this efficiently, I have sought to know my strengths and weaknesses from other people by questioning what they dislike about me, as well as what they think I can achieve at my best. This gives me a chance to work on the weaknesses and turn them into strengths. To manage this brand efficiently, I have had to consider myself as an entity that can use marketing tools in order to attract attention from potential stakeholders. I have outlined organizations and individuals that I would like to work for as my customers and conducted a research to know what they seek from employees (Mobray, 2009).

In managing my brand, I have outlined several steps that are crucial in developing and maintaining a strong brand. To begin with, I will define my competencies and the best things I can offer to my clients. I have been able to appreciate my competencies through what people say about me. Next, I will seek to address the brand to the right audience who in this case are the potential employers. It is specifically addressed to a certain group that is not very broad or general in nature. I will follow this by ensuring honesty. In this regard, I aim to ensure that what is stated in the brand is true and not exaggerated but seeks to draw the attention of the employer as it is.

Having completed the steps above, I will move on to making the attention of the employer memorable. The terms used will be simple in terms of the comprehension capability; however, the definition will refrain from being shallow. Next, I seek to alter the brand to reflect my self-impression or be concerned with what others think of me. What follows this is marketing me through networking with people other people round me. The final step is ensuring the brand is flexible and therefore open to modifications any time an achievement or change occurs. With these steps, managing my brand name has been easier; it is bound to offer optimistic feedbacks.

Currently, I am managing my brand through several steps. First, I seek to know what I want to accomplish. Without this, I cannot administer proper handling of the given name brand. Next I will strive to look at what my proposition is or what value I intend to deliver to my customers considering there are many equally qualified people out there. I review my proposition regularly to ensure it is current and highly applicable. Following this, I will assess how other people, in this case competitors for the same opportunities, are branding themselves in order to learn and develop my brand. I will continue by in mind my promises to the customer; the pledges have to be achievable and realistic. To find out about the best pledges, I have to identify what customers want. This will be followed by using the best tone and mannerisms in engaging the customers in various transactions. This goes a far way in determining what they will think of me. The first impression has a big impact on what people hold towards a person and this concerns the language and presentation that I use when marketing my brand. The final step is the assessment task where I consider whether the brand is effective. This is handled by acquiring feedback from other people who have also assessed my brand. The opinions of other individuals go a far way in evaluating my brand and making improvements to it (Burmann, & Zeplin, 2005).

I am planning to manage my brand through the inclusion of social websites for extensive brand allocation. The media offers higher chances of having better and quick feedback as well as marketing the brand to several individuals concurrently. Through the social media, one can learn new issues within the market and acquire skills from others making it ideal for the evaluation process. The second approach will be responding to comments from other people and engaging in lead conversations that are quite useful towards generating new ideas. Through this, I will know what other individuals need; responding to them will make my brand stronger, especially the recurring negative comments from the people. This mandates adaptive approaches towards analyzing whether the negative feedback reveals a weakness, considering the dynamicity of the current markets (Rampersad, 2009). Upon the identification of such feedbacks, I will be able to institute proper correction channels aimed at overcoming such limitations that consequently weaken the brand. Upon necessary modifications, the changes will be delivered to clients towards measuring the efficacy of the alterations. Finally, I intend to design a metric for measuring my brand performance where I can monitor brand follow-up through actions such as like, comment, and permitting conversations among other functions.



Blanco, R, A. (2010).   Personal Brands: Manage Your Life with Talent and Turn it Into a Unique Experience. New York, NY: Palgrave Macmillan.

Burmann, C., & Zeplin, S. (2005). Building brand commitment: A behavioral approach to internal brand management. The Journal of Brand Management, 12(4), 279-300.

Mobray, K. (2009). The 10ks of Personal Branding: Create a Better You. Bloomington, IN: iUniverse

Rampersad, H. (2009). Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand. New York, NY: IAP

Wilson, J. S., & Blumenthal, I. (2008). Managing brand you: seven steps to creating your most successful self. New York, NY: AMACOM

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