Individual Responses

Posted: March 27th, 2020

Individual Responses

Student’s Name

Institutional Affiliation

Individual Responses

Response to Moody

Dear Moody, this is an awesome post about the diffusion of innovation, and how it is being used by TRMC to provide its clients with a positive customer experience. The provision of an affordable means of transport for the citizens of Orangeburg and the entire city can be interpreted as TRMC’s strategy to endear itself to its customers. Allowing the public access to the hospital cafeteria offers potential customers the opportunity to sample services provided by the healthcare facility. I believe the hospital can gain further by highlighting the nature of medical services and products it offers to its clients at the cafeteria (Spath & Kelly, 2017). This strategy can be achieved by introducing different themes at the cafeteria that are designed to portray the nature of healthcare services and products provided at the facility. The diffusion of innovation is premised on the need to create bias in consumer behavior; therefore, the construed bias should not be perceived as a negative aspect, but as a positive attribute accrued from the hospital’s marketing efforts.

Response to Dr. Griffin

            Hello, Dr. Griffin. Your post regarding the effectiveness of selling experiences rather than products is exceptionally insightful. However, your position that confers similar experiences in a healthcare facility is incorrect. Customer satisfaction can be achieved in any setting and healthcare facilities are not exempt from this position. The ability to obtain desired and positive health outcomes for patients increases satisfaction rates, which can be associated with optimal experiences.

Response to Class 3

            The Class 3 post about organizational culture highlights the concept excellently by demonstrating the importance of leadership. Corporate culture is dependent on effective leadership strategies and individuals well equipped with the relevant competencies and experience to implement them to the achievement of set organizational goals (Spath & Kelly, 2017). The creation of an organizational culture that complements its vision, missions, and corporate strategies requires useful leadership skills that allow these individuals to inspire, motivate, and educate employees. A motivated workforce coupled with the availability of adequate resources to achieve a firm’s objectives works to ensure improved performance and productivity.

Reference

Spath, P. L., & Kelly, D. L. (2017). Applying quality management in healthcare (4th ed.).

Chicago, IL: Health Administration Press.

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