Communication Audience

Communication Audience

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Communication Audience

Communication serves vital purposes in almost all areas of life, making it essential to be conversant with the various communication techniques that facilitate transmitting or receiving messages. The study seeks to communicate to the target audience about the possible ways of preventing STI in the community. It identifies the message that could be essential in transforming people’s practices and perception towards STDs and explores the cultural factors that are important to consider when approaching particular communities.

Both primary (the community) and secondary (their families) audiences need to learn that it is possible to prevent STIs by practicing safe sexual behaviors, particularly, if they do not know the health status of their partner. The message explains the importance of using protection (condoms) in sexual activities, especially with a person whose status is unknown (Low & Broutet, 2017). The message should be clear to all target audiences to avoid any form of miscommunication.

The conveyor of the message needs to consider certain cultural factors essential in determining individual behavior and sexual practices. A possible cultural factor to consider in this scenario is the impact of religion on people’s beliefs and practices (Dalrymple, Booth, Flowers, & Hinchliff, 2016). The message would remind all audiences to be wary of religious guidelines that put them at risk of contracting STIs because some of them prevent the use of contraception and sex before marriage. In addition, the message will address the need to regulate cultural practices such as polygamy and wife inheritance that put one at the risk of contracting STDs, especially if the parties entering into a love affair do not take measures to avoid infection. Thus, the information should highlight not only the need to protect one from STIs but also explain possible ways of contracting such diseases.


Dalrymple, J., Booth, J., Flowers, P. & Hinchliff, S. (2016). Socio-cultural influences upon knowledge of sexually transmitted infections: A qualitative study with heterosexual middle-aged adults in Scotland. Reproductive Health Matters, 24(48), 34-42. doi:10.1016/j.rhm.2016.10.003

Low, N., & Broutet N. J. (2017). Sexually transmitted infections – Research priorities for new challenges. PLoS Medicine, 14(12), e1002481.

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